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Bette Zerba - GRI, Realtor
RE/MAX Desert Showcase - Multi-Million
Dollar Producer
14155 N. 83rd Ave
Peoria AZ
bettezerba@cox.net
Mobil: 602-791-1766
bettezerba.com
freephoenixmls.com
phoenix-home-search.com
phoenix-real-estate.biz
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DMB unveils
northeast Valley project
Shops,
offices, 1,100 residences planned
A well-known Valley home developer
is the latest player to firm up
plans for luxury live-work-play hubs
in the northeast Valley.
DMB Associates Inc., the Scottsdale
company behind Verrado and DC Ranch,
plans to build up to 1,100
residences and 1.8 million square
feet of shops, restaurants, hotels
and offices with underground parking
on the northeastern corner of
Scottsdale Road and Loop 101.
Dubbed One Scottsdale, the
120-acre project stretching from
Loop 101 to Thompson Peak Parkway
was once known as Stacked 40s.
Construction of One Scottsdale's
60-acre commercial core, which sits
on the south end of the development
and will include for-sale
condominiums above retail and
brownstones on tree-lined streets,
will begin next year and finish in
fall 2009. DMB will then start
working on the second half of the
project, a 60-acre piece of land to
the north that will include houses
and a resort.
Higher
opportunity?
Scottsdale
city officials have limited the
height of buildings on the site to
60 feet, or four or five stories
tall. But just across from One
Scottsdale on the other side of
Scottsdale Road, Phoenix has given
another developer permission to
build a similar project with
buildings that reach 190 feet, or
about 17 stories.
DMB could ask the city for more
height in One Scottsdale's mixed-use
core to make the project more
visually interesting, said Robert
Mayhew, manager of DMB's commercial
properties. Some neighbors are
opposed to tall buildings for the
area's low-slung skyline.
Kroy Ekblaw, Scottsdale executive
assistant for strategic projects,
said DMB has not formally applied to
raise the height limit for One
Scottsdale.
"We're open to hearing their ideas
and taking it through the process,"
which would require public hearings,
Ekblaw said.
Benefits of
'panache'
The northeast Valley
is emerging as a battleground for
developers of mega mixed-use
projects. Four developers, including
DMB, are planning to build similar
hubs that include shops,
restaurants, offices and residences.
The other projects are Palisene, on
the northwestern corner of Loop 101
and Scottsdale Road in Phoenix;
CityNorth, on the northwestern
corner of Loop 101 and 56th Street
in Phoenix; and Kierland Gateway, on
Scottsdale Road across from Kierland
Commons in Scottsdale.
"Our niche can survive," Mayhew
said.
"There is some panache about being
on Scottsdale Road . . . that helps
us."
One Scottsdale will include
up to 600,000 square feet of retail.
It won't be a regional mall, Mayhew
said, but one or two department
stores could be part of the mix.
DMB would not say which retailers it
is negotiating with but would say
that it is trying to attract local
retailers as well as national chains
that have yet to open in the Valley.
Plans also call for 10 to 15 small
restaurants, some of them clustered
on a boulevard that will be blocked
off to cars in the evening.
Mayhew said the project's design
will blend contemporary and
traditional architecture. DMB has
hired seven local and national
architects to design parts of the
project, which will include curved
streets in the shopping district and
unique features such as a building
like the Flatiron Building that will
help to separate One Scottsdale
from its competition.
"It's like the porridge," Mayhew
said. "We're about the right
temperature and the right size."
Erica Sagon
The Arizona Republic
May. 11, 2006 12:00 AM
Staff writer Peter Corbett
contributed to this article.
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Bette Zerba - GRI, Realtor
RE/MAX Desert Showcase -
Commercial Property

14155 N. 83rd Ave
Peoria AZ
bettezerba@cox.net
Mobil: 602-791-1766
bettezerba.com
freephoenixmls.com
phoenix-home-search.com
phoenix-real-estate.biz
Luxury Phoenix Homes
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